Creative Commons and business

Never before had I heard of Creative Commons(CC) licenses until attending the lecture yesterday in HKU. It is a new system of reservation of copy right, neither all rights reserved, nor no rights reserved, but some rights reserved. For more explaination accurately please click the link:http://creativecommons.org/. I am quite confused by the relation of copyrights and cultural freedom at first glance. What Prof. Lessig addressed seemed to be that strictly forbidding the remix of the original work with copyrights cannot help flourish the creative works. If the remix is not legally permitted, the generation grown up with appreciating piracy works are actually criminals under the existing copyright license. So there comes the simple solution: the change of the law-- I mean introducing the CC license under the requirement of the local law in different parts of the world. But I just thought of a simple case happening a few years ago, that is, a netizen remixed the blockbuster movie in China called The Promise( Wu Ji) with ironically humor and it was really influential among netizens. Just imagine what will happen if The Promise is under the protection of CC license and I cannot see any needs for the director to distributed his original work in a more creative way. But some can argue that with the CC license we can share his work in a better intention without some annoying legally problems and actually the problems lie in the law is not intended for every case to be distinguished. So the best choice for the director or authoritative ones is all rights reserverd. Another problem for the CC system is where the money goes( I am not sure whether I get the idea of the speaker correctly). If a remix certainly has some commercial values, of course legally permitted under CC license, how to divide the money? Is there another system of business developed suitable for the CC license?
I think if the CC license is put into practice in reality two problems have to be settled, one is to be admitted by local law and the other is the division of the money.